Created for Coca-Cola’s campaign around the track “Be Who You Are”, this project explored how a music release could live inside an interactive digital space. The goal was to translate the energy of the artists and the song into a playful, explorable 3D record store experience.

I worked across concepting and experience design: running client workshops, developing flows, storyboards and wireframes, and shaping the interaction model around a central turntable mechanic

The experience was refined through close collaboration with a UX partner and iterative prototyping to align creative vision, usability, and technical constraints

The experience launched on Coca-Cola’s Creations platform in July 2023, offering music and coca-cola fans an immersive way to discover the release through playful interactivity and spatial storytelling

The project was recognised with an FWA of the Day award and contributed to a widely engaged campaign that successfully extended the music video into an interactive digital environment.