Coca-Cola: The Fresco was an AI-driven experience built to celebrate the Paris 2024 Olympic games, by enabling users to generate personalised AI-generated avatars and contribute to a digital mural reflecting the collective experience of the Olympic Games

working closely with creative, technical, and production teams, I shaped the end-to-end user journey and interaction flows for selfie capture, AI avatar generation, inclusive personalisation and mural exploration

The experience produced over 20,000 unique avatar variations and moderated more than 1 million outputs, resulting in a large-scale, evolving digital artwork that was added to the renowned Le MusÉe des Arts Décoratifs' collection.