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BCT Project

A digital product-service that explores the use of Behaviour Change Techniques (BCTs) to reduce food waste in communities
Experience design
Visual design
Credits
Gabrielle Bennett (MA User Experience Design)
Moxue Jia (MA User Experience Design)
Zhaolu Song (MA User Experience Design)

Brief

Using the taxonomy of behaviour change techniques (BCTs) design a digital system that encourages behaviour change

My role
Being one-fourth of a MA User Experience Design team for a 6-week project, in collaboration with researchers from UCL. I was especially in charge of design research, concept development, interface and visual design. The whole project was conducted online due to COVID restrictions.
Click here to discover the full process of this project on my blog
Open Medium

Tools used

Pen & paper / Figma / Google Drive / Zoom

Results

A digital system that allows people to share their food in different ways to local communities, triggering behaviour change with the use of specific techniques developed by UCL.

What I learnt
Facilitating a co-design workshop
Coordinating visual design within a team
Handling conflict in teamwork

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